When I was a teenager, I came across “The Bull”. It’s a series of 11 drawings by Picasso, in which he draws a bull―gradually moving from a very detailed to a simple, abstract image of the bull. The final drawing consisted of about 10 pencil strokes and the process has always fascinated me. To start with something large and complex, understand it, and then figure out how to communicate it in an elegant way. I’m not pretending to be Picasso, but “The Bull” has remained a great inspiration for me and the idea of using creativity to analyze and design is very near and dear to me.
Design should be about communicating information effectively. Usability, practicality and legibility should come as the result of good design, not at the expense of it.
My work is characterized by: abstract, simple, clean, geometric. I welcome every opportunity to do something creative, something new, even something I’ve never done before, because life’s too long to do the same things over and over again, right?
About Kenneth Lim
I am a versatile professional with a background in industrial design, graphic design, public relations, marketing and management consulting. These days, I enjoy working at the intersection of aesthetics and functionality.
I’ve worked on simple things like press releases, flyers and brochures as well as more complex projects such as brand identities, corporate websites, business processes, user interfaces and even full-blown customer relationship management (CRM) systems.